![]() ![]() This represents just 4.5% of the main’s app total user base. ![]() Like Facebook Lite, this primarily serves users where mobile data is slower and more expensive.įrom August to November, TikTok Lite has only managed to grow to 12 million installs, per Sensor Tower. TikTok Lite only allows users to watch videos, nixing the ability to create and share them. ![]() These include Egypt, Brazil, Algeria, Tunisia, Russia, Ecuador, South Africa, Dominican Republic, Guatemala, Kenya, Costa Rica, El Salvador, Nigeria, Angola, and Ghana. 15 additional non-Asian countries also have access to the Lite app. The app first launched in Thailand on August 6 th, 2018, but is now available across other Asian markets. To capitalize on its success, Bytedance launched a Lite version of its popular social media app, a la Facebook. TikTok has kept more users, staying at a 10% rate. In addition, the app has beat out other popular social media apps in terms of user retention.Ī week after downloading, the average social media app has a 4% retention rate in the US. That’s more downloads than Snapchat, Spotify, and Gmail combined. In May 2018, TikTok hit 45 million downloads during its first three months on the App Store. The service now has 130 million confirmed monthly active users, beating out YouTube, Facebook, and Instagram app downloads in October. The UK had the most impressive growth at 51%. Yet, according to another report, the app – now known as TikTok – has actually boomed.įollowing the merger, Apptopia has reported TikTok’s install base has increased 30%. ![]()
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